(adjective; stōked) – an enthusiastic or exhilarated state.

Petals & Lace Events – Brand Identity and Website Project

Project Scope: Branding, Website
Project Duration: 3 Months

Petals and Lace Events is a professional wedding planning company in Central Virginia. They specialize in weddings, as well as planning and coordinating other event types as well – such as corporate, family events, baby showers, and more. The company was founded in 2015 by Karla Crisp, who has planned and coordinated hundreds of weddings in Virginia, and to this day she still loves the journey wedding planning creates. It’s not just about the wedding day, it’s about the relationships she creates between herself and her clients. Karla’s attention to the smallest details and dedicating the time to make any event a success are just a couple of reasons many venues in Virginia have her on their preferred vendor list.

Stoqd re-designed Petals and Lace’s brand image, logo, and guidelines. We then took the client’s vision and designed, implemented, and launched a brand new WordPress website. The project took roughly 3 months. We first started with a 7 part framework brand identity implementation. The client was looking for an elegant but modern refreshed feel to her brand. Read this client’s full review of their experience with us here.

Petals and Lace Events Full Website Design Screenshot

For the logo, we first began with getting a feel for the brand logo and traits itself. Here are some examples:

Petals and Lace Logo Design Examples

– and here is the final design the client settled on:

marketing & branding agency

1806 Summit Ave Suite 300
Richmond, VA, 23230

Phone: (804) 601-4979

Email: hello@stoqd.co