Brand Guidelines

Your brand identity, messaging, and purpose are used as a backbone to create an understanding of how all departments and partners are to utilize company assets in both internal and external environments.  

Complete control and consistency combined.

There is always a flurry of communication in the marketing department about what does ‘brand identity’ really mean? And how does it affect our work exactly?

Brand Guidelines set everything in line. It gives intangible ideas and vision a concrete and actionable set of rules. The brand identity, messaging, and purpose are used as a backbone to create an understanding of how all departments and partners are to utilize company assets in both internal and external environments.

Since “branding” as a concept can be ambiguous at times, we at Stoqd set guidelines in stone for every single aspect that functions within the organization. 

A classic example of this would be creating your Brand’s Topic Wheel.

A Topic Wheel is a five-point structure that starts with measurable and proven facts, boiling down to the essence of your brand. 

It comprises attributes, benefits, core values, personality, and purpose. 

Stoqd conducts the entire exercise with only one goal in mind – to achieve absolute brand clarity. In simpler terms, we create a framework for – 

1. What your brand is and isn’t

2. The verbal and visual tone

3. Visual elements

4. Logo usage

5. Employer branding

We believe in speaking with your audience and not at them. Therefore, every aspect of your brand guidelines are curated to bring about an ongoing conversation around the brand.