the walls your brand lives within.
Your brand identity, messaging, and purpose are used as a backbone to create an understanding of how all departments and partners are to utilize company assets in both internal and external environments.
Make Business Easier.
Simple guidelines to follow make conducting business easier for everyone involved.
Repeat the Processs.
Have a repeatable and unified way for people to use your brand assets.
Unite Your Team & Partners.
Keep your team and partners on the same path by sharing simple principles.
Other Branding Services:
Logo & Brand Design
Social Media Design
Complete control and consistency combined.
There is always a flurry of communication in the marketing department about what does ‘brand identity’ really mean? And how does it affect our work exactly?
Brand Guidelines set everything in line. It gives intangible ideas and vision a concrete and actionable set of rules. The brand identity, messaging, and purpose are used as a backbone to create an understanding of how all departments and partners are to utilize company assets in both internal and external environments.
Since “branding” as a concept can be ambiguous at times, we at Stoqd set guidelines in stone for every single aspect that functions within the organization.
A classic example of this would be creating your Brand’s Topic Wheel.
A Topic Wheel is a five-point structure that starts with measurable and proven facts, boiling down to the essence of your brand.
It comprises attributes, benefits, core values, personality, and purpose.
Stoqd conducts the entire exercise with only one goal in mind – to achieve absolute brand clarity. In simpler terms, we create a framework for –
What your brand is and isn’t
The verbal and visual tone
We believe in speaking with your audience and not at them. Therefore, every aspect of your brand guidelines are curated to bring about an ongoing conversation around the brand.
Ready to Finally Put Guidelines in Place For Your Brand?
Brands That Trust
Cut Rite Contracting – Brand Identity & Website Project
Cut Rite Contracting provides landscaping, hardscaping, and renovation/remodeling services in western Pennsylvania. The owners are all friends from past jobs and decided to put their skills together to create a better service for those around them. Cut Rite started...
Cambridge Spectacle Co. – Press Release Project
Cambridge Spectacle Co. noticed that optometry has seen an influx of fast-fashion brands that lack a true understanding of eye health. Cambridge understands what constitutes quality. Taking care of people's vision and leading the optical industry with initiatives to...
Elation – Website Design Project
Elation provides powerful tools and services to help teams perform better. They are a diverse group of business leaders, educators, and entrepreneurs who believe that the more we understand our own thinking, the more we can live the lives we desire. Elation believes...
Stugii – Branding, Logo, and Website Project
Stuggi was founded in 2022 by Afshin Mohammadi. High quality, elegant, and sophisticated. Stugii is a premium online cigar company that does things differently. Their mission is to offer a better cigar and accessory experience. They put a strong focus on the storage...
Starseed Healing – Branding & Website Project
Soothe the soul, elevate the spirit, and discover more abundance. Starseeds are old souls who are spiritually aware and feel they have a purpose in life. Starseeds are even said to have origins in other galaxies and are sent back to earth to help transform heaven on...
Rio Brazil Steakhouse – Branding, Logo, Website Design & Marketing Development
Two Brazilian friends Rafael Albernaz and Val Ribeiro live in Richmond, Virginia united by a very special bond. Both grew up in large families that always celebrated life with the Brazilian barbecue – or churrasco as we call it in Brazil. Family gatherings do not only...