(adjective; stōked) – an enthusiastic or exhilarated state.

the voice of your brand.

Brand Messaging

Your brand’s messaging is a verbal or written expression of your offerings, capabilities, and promises to the audience. It usually comes to fruition as the answer to – “what’s in it for the customer or client?”


Connect with Customers.

Speak ‘with’ your audience rather than ‘at’ them. It works much better.


Say What You Mean.

Discover a standardized way to talk about your business, services, and products.


Stop Confusing People.

Find clarity and simplicity in your communication and marketing.

Other Branding Services:

Brand Identity

Logo & Brand Design

Brand Messaging

Brand Guidelines

Social Media Design

Your Messaging Is Not Being Crafted in a Way That Works.

 Connect with your audience through conversations.

Brand messaging is considered the style and tone of voice a company uses to speak to its customers. There is an art and a science to crafting your brand’s messaging without overwhelming your audience.

The beauty lies in creating cohesive brand messaging that can be traced back to your brand design and identity. Hence, the trio is usually called Brand Positioning. 

Brand messaging is a verbal expression of your offerings, capabilities, and promises to the audience in its core concept. It is usually the answer to – “what’s in it for me?”

When you define what the brand “sounds” like, you create clarity in all that it represents. Your brand messaging is what your potential customer will respond to and associate with you over the lifetime of their relationship with you. 

To give you a layout of what we do at Stoqd, here is how the brand messaging architecture is broken down into – 

  • Brand Tagline: A memorable phrase is created that promotes the essence of your brand’s identity.
  • Positioning Statement: We brainstorm different ideas based on industry expectations and marketing experience to come up with an answer to define who you are.
  • Brand Pillars: Specific values are put in place that can be referred to in both internal and external communications.
  • Value Proposition: Think of it as drilling down on your USP and your product offerings that will resonate with the audience.

    Ready to Create Your Brand’s Messaging?


    Brands That Trust

    Cambridge Spectacle Co. – Press Release Project

    Cambridge Spectacle Co. – Press Release Project

    Cambridge Spectacle Co. noticed that optometry has seen an influx of fast-fashion brands that lack a true understanding of eye health. Cambridge understands what constitutes quality. Taking care of people's vision and leading the optical industry with initiatives to...

    Elation – Website Design Project

    Elation – Website Design Project

    Elation provides powerful tools and services to help teams perform better. They are a diverse group of business leaders, educators, and entrepreneurs who believe that the more we understand our own thinking, the more we can live the lives we desire.  Elation believes...

    Get In Touch

    marketing & branding agency

    1806 Summit Ave Suite 300
    Richmond, VA, 23230

    Phone: (804) 601-4979

    Email: hello@stoqd.co