the voice of your brand.
Brand Messaging
Your brand’s messaging is a verbal or written expression of your offerings, capabilities, and promises to the audience. It usually comes to fruition as the answer to – “what’s in it for the customer or client?”
01
Connect with Customers.
Speak ‘with’ your audience rather than ‘at’ them. It works much better.
02
Say What You Mean.
Discover a standardized way to talk about your business, services, and products.
03
Stop Confusing People.
Find clarity and simplicity in your communication and marketing.
Other Branding Services:

Brand Identity

Logo & Brand Design

Brand Messaging

Brand Guidelines

Social Media Design
Your Messaging Is Not Being Crafted in a Way That Works.
Connect with your audience through conversations.
Brand messaging is considered the style and tone of voice a company uses to speak to its customers. There is an art and a science to crafting your brand’s messaging without overwhelming your audience.
The beauty lies in creating cohesive brand messaging that can be traced back to your brand design and identity. Hence, the trio is usually called Brand Positioning.
Brand messaging is a verbal expression of your offerings, capabilities, and promises to the audience in its core concept. It is usually the answer to – “what’s in it for me?”
When you define what the brand “sounds” like, you create clarity in all that it represents. Your brand messaging is what your potential customer will respond to and associate with you over the lifetime of their relationship with you.
To give you a layout of what we do at Stoqd, here is how the brand messaging architecture is broken down into –
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Brand Tagline: A memorable phrase is created that promotes the essence of your brand’s identity.
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Positioning Statement: We brainstorm different ideas based on industry expectations and marketing experience to come up with an answer to define who you are.
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Brand Pillars: Specific values are put in place that can be referred to in both internal and external communications.
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Value Proposition: Think of it as drilling down on your USP and your product offerings that will resonate with the audience.
Ready to Create Your Brand’s Messaging?
portfolio
Brands That Trust
Barkworthies – Social Media & Content Management Project
Avrum Elmakis, the founder of local pet treat company Barkworthies, has been named one of the top 40 pet industry entrepreneurs under 40. Elmakis and his wife, Lauren Elmakis, founded Barkworthies in 2011. They operate Best Bully Sticks and Barkworthies, as well as...
StarTAK Fiber – Website Design Project
StarTAK fiber was founded by Micah Mauney and Anthony Whitehead. Combined they have over 45 years of experience in the electric utility industry. StarTAK Fiber is a turnkey provider of fiber optic and energy infrastructure services, including engineering,...
Petals & Lace Events – Brand Identity and Website Project
Petals and Lace Events is a professional wedding planning company in Central Virginia. They specialize in weddings, as well as planning and coordinating other event types as well – such as corporate, family events, baby showers, and more. The company was founded in...
Steak and Seafood Direct – Ecommerce Website Project
Steak and Seafood Direct's mission is to use their extreme buying power to bring wholesale meat, steak, and seafood pricing to the public. Throughout each year, Steak and Seafood Direct visits many cities throughout the country and sets up shop for roughly a week or...
Courtney Lambert Fit – Landing Page & Social Media Design
Courtney Lambert's fit brand is all about helping women become their best selves & reach their fitness goals. Many women struggle with making themselves a priority. Courtney understands this, as she was also viewing herself negatively and hardly ever feeling...
Capitol Granite – Website Design, Advertising, & Social Media Project
Capitol Granite was founded in 2002 by Paul Menninger. They offer premier cabinet and countertop products and installation in Central Virginia. Through the years he simply felt unsatisfied with the quality of work and craftsmanship in the countertop industry, so he...